Streaming Audio Advertising
Harness the Power of Voice in Marketing
Introduction
Streaming audio advertising is a powerful and cost-effective way to connect with your audience through the proven impact of the human voice. Whether listeners are enjoying their favorite music, podcasts, or digital radio stations, your brand message reaches them in a non-skippable, immersive format. With strategic targeting and companion display banners, streaming audio advertising enhances brand recall and drives engagement, even when users aren’t looking at a screen.
What is streaming audio advertising?
Streaming audio advertising delivers ads between songs and podcasts on popular platforms. Unlike traditional radio ads, these digital audio ads are targeted using behavioral, demographic, geographic, and time slot data to ensure your message reaches the right audience. Additionally, clickable companion display banners appear on the listener’s device, encouraging further engagement and conversions.
What are the Different Types of streaming audio advertising?
There are several types of streaming audio ads, including:
– Pre-roll ads – Played before a song or podcast begins.
– Mid-roll ads – Integrated within longer podcast episodes for a seamless listening experience.
– Post-roll ads – Played after the content concludes, keeping your brand top-of-mind.
– Companion display ads – Visual banners accompanying the audio ad provide an easy way for users to click and learn more about your offer.
Why is it Important to Use streaming audio advertising?
Streaming audio advertising is essential because:
– High Engagement – Ads are non-skippable, ensuring your entire message is heard.
– Stronger Brand Recall – Audio ads boost brand recall by over 150% compared to other formats.
– Reaches a Unique Audience – Connect with users while on the go, working, driving, or exercising.
– Enhances Other Ad Formats – Complements display, search, and social media advertising for a full-funnel approach.
What Are the Features and Benefits of Using streaming audio advertising?
Streaming audio advertising offers various features with significant benefits, including:
– Non-skippable ads — Ensures the entire message is heard and maximizes brand exposure and recall.
– Better brand recall — The human voice engages the brain more than visuals alone and creates a lasting impression of your brand.
– Screen-free reach — Connects with users in hands-free situations and targets audiences unreachable by visual ads.
– Companion banners — Provides a clickable call-to-action while the ad plays and drives traffic and conversions.
– Detailed analytics — Tracks completion rates, clicks, and conversions, and optimizes campaign performance.
What Are the Different Platforms I Can Advertise on Using streaming audio advertising?
Sky Digital Media has numerous audio partnerships allowing advertising placement across various platforms. Here are some examples of where your ads can be featured using streaming audio advertising:
– Spotify
– iHeart Radio
– SoundCloud
– Triton
– Targetspot
– Shoutcast
– Radionomy
– Adswizz
– Audacity
– Podcastone
– Univision
– Entercom
– TuneIn
– Entravision
– Tracks
– Rogers
– MLB Network Radio
What Are the Minimum Requirements for Campaigns?
To launch a successful streaming audio campaign, we require:
– Minimum impressions: 40,000 per month
– Advertiser information: Name and landing page
– Location targeting: Designated Market Area (DMA) recommended
– Flight dates: Campaign start and end dates
– Audio ad specifications: 30-second required; 15-second and 60-second optional
– Budget range: Defined spending limits
– Targetable devices: PC, Mobile, Tablet, and CTV