Driving results: increased bookings and revenue for tire shop in Park City

Challenge

30 Minute Tire faced a challenge common to many automotive service providers—building brand recognition and increasing customer bookings in a competitive market. Despite offering high-quality services, they struggled to stand out and convert potential customers into actual appointments. Their primary goals were to:

1. Increase scheduled bookings for tire changes, purchases, and detailing services.
2. Improve brand recognition and visibility within their target market.

To address these challenges, 30 Minute Tire partnered with Sky Digital Media to execute a comprehensive digital marketing campaign designed to target high-intent audiences and drive measurable results.

Solution

Sky Digital Media implemented a multi-channel, data-driven campaign over six months (August 2024 – January 2025) to maximize reach, engagement, and conversions. The strategy combined geo-targeting, social media, email marketing, and search engine tactics to capture high-intent customers at different stages of the customer journey.

1. Device ID (Geo-Targeting)

By using geo-targeting technology, Sky Digital Media served ads to potential customers based on their location, focusing on high-traffic areas near 30 Minute Tire’s business. This led to 59 physical visits to the business location, confirming that the campaign effectively reached local customers.

2. Social Media Advertising

Sky Digital Media deployed a mix of static and video ads on social media platforms, focusing on engaging visuals and compelling calls to action. The social media campaign resulted in:

— 187 scheduled bookings

— Cost per lead (CPL) below industry standard rates

— 3.2x return on ad spend (ROAS)

3. Programmatic Email Marketing

A strategic email campaign targeted a highly relevant audience, driving website traffic and customer engagement. The results included:

— 46,428 potential customers received emails

— 8,528 opens (18.37% open rate, exceeding industry standards)

— 892 website visits (1.92% CTR)

4. Search Engine Marketing (SEM)

Search campaigns were designed to capture high-intent search traffic. Traditional SEM was used along with Google Performance Max (PMax). The SEM campaign resulted in:

— 311 scheduled bookings

— Cost per lead (CPL) below industry standard rates

5. Increased Engagement and Revenue

The campaign drove measurable business growth and customer engagement:

— 180 calls from potential customers were recorded via the call tracking system

— 50 total form submissions for tire purchases

— 32 clicks on the detailing service button

— 75% increase in first-time website visits year over year (Aug 2024 – Feb 2025)

— 73.3% year-over-year increase total website revenue generated during the campaign period

— Test promotions specific to the Sky campaign accounted for 2% of the total website revenue

6. Expanding Beyond Tire Changes

Beyond tire changes, the campaign successfully generated leads for tire purchases and detailing services, further diversifying 30 Minute Tire’s revenue streams.

Outcome

The success of this campaign led 30 Minute Tire to renew its partnership with Sky Digital Media for another six months. By combining precise targeting, strategic ad placements, and compelling creative, Sky Digital Media helped 30 Minute Tire increase visibility, generate leads, and drive substantial revenue growth.

Full-funnel tactics

Device ID: Geo Targeting

Social Media: Static Ads and Video

Programmatic Email

Search Engine Marketing

Performance Max